© Alice Loro 2019 | All Rights Reserved

Regina Flex

Rebranding

Regina Flex it’s an italian company that produces high quality mattresses and pillows since 1973.

The aim it’s to let the client find
the perfect product that gives the maximum comfort and therefore the perfect way to relax.

 

This logo has been done keeping in mind this concept, the shape of the letters are soft but neat and rounded to remind of the gesture when you touch for the first time the surface
of a mattress to feel if the softness it’s right for you. The crown it's the historic symbol of

the company and has been drawn following

the shapes of the letters.

Old

New

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